Haier in 2005

<< Previous

Introduction

Haier, the Chinese manufacturer had climbed from the verge of bankruptcy to establish itself as a world-renowned brand. Haier manufactured refrigerators and freezers, air conditioners, dishwashers, microwaves, televisions, vacuums, mobile phones, computers, and more. Haier exported goods to more than 165 countries. Haier had come a long way since CEO Zhang Ruimin had taken charge of the government-controlled company in 1984. His first act as CEO was to smash 76 poor-quality refrigerators with a hammer to drive home the importance of quality. Since then, the company had evolved into a transnational organization, widely recognized in the world community.

In 2004, Haier manufactured a wide range of household electrical appliances - 15,100 varieties of items in 96 product lines. Haier topped all Chinese trademarks in a nationwide survey. It was also one of the world's leading brands¹. Zhang had emerged as one of the most respected entrepreneurs in the world²...

Excerpts >>

1] On 31st January 2004, of the World's 100 Most Recognizable Brands in a global name brand list edited by the World Brand Laboratory , Haier was ranked 95.

2] Zhang was placed 26th among the World's 30 Most Respected Entrepreneurs issued by Finance Times on 7th December 1999 and 6th of the Asia's 25 Most Powerful People in Business in Fortune (August, 2004 issue).

Custom Search

---

Economics for Managers Textbook Textbooks Collection	Economics for Managers Workbook ICMR books Collection	Case Studies in Business Strategy Volume VI Case Study Volumes Collection